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Your website should always look good and be easy to navigate. But how do you make that happen when some patients only browse on their phones while others prefer computers? How can you be sure that people browsing your website can find what they need? And most importantly, can they find you?
Modern "Responsive" website design takes this all into account and will automatically adjust your website to make it fit your patients' display of choice. It takes special knowledge to create a great site though, and looking nice isn't enough. Usability, ADA compliance, Search Engine Optimization, page speed optimizations — these are crucial parts to your success.
Dr. Gindea discusses how the various aspects of your website come together to play an extremely important role in your marketing. He'll provide tips on how to better position yourself online and share information on how patients can find you through organic marketing and paid advertising.
Search Engine Optimization (SEO) holds the key to near-limitless traffic on the web. It's the most effective way to drive visitors to your website at the lowest long-term cost - if you know how to do it right. The algorithms that search engine creators use to determine a site's ranking change frequently. Maintaining your website is one of the key components to making sure your patients can find you. In the same way your business evolves over time, so must your website.
Dr. Gindea discusses how you can increase the quantity and quality of your website traffic through optimizing your content and taking advantage of the latest website development tools and best practices.
In today's business climate, having a social media presence is as necessary as a website. But managing and maintaining your social media accounts can be a daunting task — especially for small practices.
Dr. Gindea discusses ways in which you can be more engaged socially with your patients outside the office. Through likes, shares, photos, and highlighting your patients' dental successes, you can reach new patients who learn about your practice through friends and family. Word-of-mouth advertising is as important as ever in our socially-connected world, and happy patients love to share their smiles.
Business owners are quickly beginning to realize the impact of online reviews. Since online reviews have a huge impact on whether someone will give you their business, it's vital to know not just what customers are saying about you, but how you can use that information to engage directly with your customers and solve problems before they become a PR disaster.
Dr. Gindea shares various methods for generating likes, positive reviews and thoughtful comments on your Facebook, Yelp, and Google review pages. He also provides tips on how to drown out the few negative opinions that could potentially harm your business.
Reviews are extremely important to bringing in new business. They give potential patients an immediate snapshot of your practice and how you compare to other practices around you. No one wants to go to a two-star dentist — but even worse is a no-star dentist.
Before a patient even walks into your office they want to know that they can trust you with your health. The best way for them to be able to do this is to see that others trust you. Reviews provide potential patients with crucial information about your office, your staff, how you handle a procedure, your post-procedure follow-up, and how you respond to unsatisfied clients.
Dr. Gindea discusses not only the importance of reviews, but the methods you can use to generate positive, high-quality reviews and testimonials that will drive patients to your practice.
Pay-per-Click (PPC) advertising such as Google Adwords is the only way to GUARANTEE that your business will be on the first page of a Google search. Additionally, Adwords gets you to the top of Page 1 quicker than any other form of online marketing. Marketing through Adwords can achieve optimal results in just a few days, where organic marketing can take 3-4 months.
PPC advertising can work alongside organic Search Engine Optimization (SEO) efforts to quickly boost your business to the top. Dr. Gindea discusses how to successfully balance your paid and organic marketing efforts to generate business efficiently and effectively.
If you're still mailing out reminders to your patients it may be time to implement a more modern recall system. Today's intelligent recall systems can automate much of the work you've been doing manually. These systems allow you to schedule and send notifications and reminders to your patients via email and text message based on criteria established during the setup process. Once this one-time setup is done, you never have to worry about sending a reminder again. The system handles it for you.
Dr. Gindea discusses the many benefits to adding a recall system to your practice, as well as how they work and some of the great features you never knew existed.
Your relationship with your patients shouldn't end when they walk out the door. Everyone should be seeing their dentist regularly, so it's important that you keep a line of communication open with your patients. Recall systems are an important tool for managing and automating reminders and notifications, but more can be done to make sure that your patients keep coming back. With so many options available, patients want a dentist that stands out from the crowd.
Dr. Gindea discusses how you can leverage recall systems, review generation, social media, and events to increase the visibility of your practice. Interaction with your patients, their families, and your community help to grow a sense of trust which will surely bring patients back to you.